Park Lane BMW is looking for a Head of Marketing.

Your role

This role is responsible for leading and managing the Marketing function across BMW Group Park Lane, with a clear focus on generating commercial value and developing the Park Lane brand.

• Lead and have ownership of the BMW Group Park Lane marketing plan in alignment with the Management Committee and commercial managers.

• Manage and plan the departments budget and maintain financial control through use of effective planning, tracking and reporting.

• Work with the Managing Director and wider Management Committee to develop and create the organisations strategic marketing outlook. This includes managing the balance of commercial, brand and reputational focus areas.

• Responsible for all content, assets and communication produced by BMW Group Park Lane, including its adherence to BMW Group Corporate Identity requirements, advertising legislation and overall legal compliance.

• Manage and develop the BMW Group Park Lane experiential strategy, including events both on-site and off-site with a clear focus on creating moments of engagement and commercial opportunity.

• Manage the BMW Group Park Lane digital presence, including websites, search-engines and social media channels. This includes “housekeeping” whilst also creating content strategies that develop the BMW Group Park Lane brands and create commercial opportunity.

• Identify, propose and implement Marketing processes, systems or procedures in order to meet changing business requirements, statutory and regulatory changes. Balance business requirements with Group guidelines/best practice.

Your profile

• Degree level qualifications or equivalent in communications or marketing.

• Demonstratable experience in automotive. Experience of previous Marketing role at senior level preferred

• Attention to detail and excellent organisation skills

• Ability to manage multiple projects and comfortable dealing with rapidly changing priorities

• Experience managing team and direct reports

• Ability to motivate, inspire and lead cross-functional teams to deliver projects

• Strong, decisive, action-oriented leader

• Computer systems – excellent PC skills & understanding

Application Process.

If you feel you fit the above criteria, we would be delighted to hear from you, in the first instance please forward your CV and covering letter to parklanebmw@bmwparklane.co.uk