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50 YEARS OF BMW M.

We are ready to celebrate 50 Years of BMW M.

Stay tuned with us throughout the year for our celebrations of this iconic brand.

Want to celebrate with us? Read more below and sign up to our events to celebrate with us.

We are M. We are one team. We are infatuated with the beauty in every detail, and we are in love with every drive.

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Thu 28 April 2022

Our Park Lane Goodwood Trackday

We are celebrating 50 Years of BMW M in style this year with a dedicated BMW Park Lane customer Track Day. Giving you the chance to experience BMW M, the way it was designed, on the track.

We have some limited spaces available on what is due to be an amazing day at the iconic Goodwood motor circuit in October. Visit our Rewards here to read more and enter for your chance to join us!

Join us at Goodwood Festival of Speed

We are delighted to invite some of our loyal customers along to the iconic Festival of Speed at Goodwood this year. As a Park Lane customer you have chance to join BMW to experience this fantastic day, and immerse yourself in the latest and greatest BMW products, and join us to commemorate the 50th Anniversary of BMW M.

Want to join us? Find out more here.

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MORE ABOUT M.
 
On our 50th anniversary we’re celebrating five decades of fascinating history with a great community. We dedicate this jubilee not only to our numerous successes, but above all to our enthusiastic fans, drivers and all M enthusiasts. A new era is beginning, an era of emotion, electrification and powerful technologies. Our very own interpretation of performance, electrification and expressive lifestyle will shape BMW M in the future. In addition to numerous product launches and events, we have a few surprises in store throughout the year.
WE ARE M.

The start of the anniversary year sees the return of the iconic BMW Motorsport emblem. BMW M is putting down a marker for those who love tradition. The logo with the staggered semicircles in blue, purple and red was first used on race cars of BMW Motorsport GmbH, founded in 1972. All BMW M models and all BMW models with M Sport package now have the option of having the classic logo on the front, back and wheel hubs.

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M Performance Parts and Accessories

Not ready to leave your current BMW? Enhance your style with one of our M Performance packs and take your BMW to the next level.

BMW M Performance Packs

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FIND BMW Park Lane

Address

  • 70 Park Lane, London, W1K 7TT

Opening Hours

  • Mon–Fri:09:00 - 18:00
  • Sat: 09:00 - 17:00
  • Sun:Closed

Phone

  • 0370 700 5216
Map
Areas served

London, including surrounding areas Westminster, Kensington, Mayfair and Knightsbridge

View map

Address

  • 36-36a Cumberland Ave, Park Royal, London, NW10 7RQ

Opening Hours

  • Mon–Fri:08:00 - 18:00
  • Sat:08:00 - 16:00
  • Sun:Closed

Phone

  • 0370 700 5216, Option 3
Map
Areas served

London, including surrounding areas Westminster, Kensington, Mayfair and Knightsbridge

View map

Address

  • 70 Park Lane, London, W1K 7TT

Opening Hours

  • Mon–Fri:09:00 - 18:00
  • Sat:Closed
  • Sun:Closed

Phone

  • 0370 700 5216, Option 2
Map
Areas served

London, including surrounding areas Westminster, Kensington, Mayfair and Knightsbridge

View map